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Multi-year agreement also includes AkzoNobel’s Glidden paint named official paint of museum’s special exhibitions.
March 23, 2011
By: KERRY PIANOFORTE
Editor, Coatings World
AkzoNobel has entered into a multi-year sponsorship agreement with the Cleveland Museum of Art in support of the museum’s broad-based community and educational programs, as well as its special exhibitions. Under its Glidden paint brand, AkzoNobel will sponsor community arts events such as Parade the Circle, the Chalk Festival and the Winter Lights Lantern Festival; educational activities including the museum’s distance-learning program, Art-to-Go interactive exhibits and school tours; and its VIVA! & Gala Performing Arts Series. In addition, the company’s Glidden brand will be the official paint used for the museum’s special exhibitions. “This is an outstanding opportunity for AkzoNobel to support arts and education in Northeast Ohio while also adding color to the community in which we work and live,” said Erik Bouts, CEO, Akzo Nobel Paints LLC, the company’s U.S. paints division. “Glidden has been a proud member of the Northeast Ohio community since 1875. And we are privileged to partner with the world-renowned Cleveland Museum of Art, one of our area’s most prestigious cultural institutions, in its efforts to provide greater access to the arts for community residents and students.” “Glidden paints are ideally suited to showcase a variety of works of art,” said Jeffrey Strean, director of design and architecture for the museum. “We will use the wide-ranging and vibrant Glidden color palette to complement the presentations in our exhibitions and enhance the experience for our visitors.”
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